Sex and Lollywood

Pakistani film industry - and by extension the modelling - has now been split into two: the Qandeel Balochs and sanctimonious types. There is no denying that casting-couch exists and the actors and actresses that maintain ‘side professions’ and the fashion models that win awards once they agree to certain arrangements with event sponsors. But we don't talk about it.

In Lollywood, it was the norm for heroines to have clandestine ‘arrangements’ with film-makers. There are countless whispered stories of even people like Madam Noor Jahan. The actors’ acting didn’t matter and heera mandi entwined with the film industry. It is a double-edged sword, while some actresses may have been abused and misused, but there were many who don’t really mind the casting couch, if the reward was fame and riches overnight.

Can local film houses and TV networks be expected to keep a stringent eye on their productions in order to avoid scandals and maintain a clean reputation? Can senior designers form a committee where the rights of the fashion fraternity are protected? Or is it all too naïve to ask for?

While there are some well known actresses and models who like to maintain a low profile, there are others who are happy to shield behind the comfort of agencies. There are a number of agencies who work as the front for these actresses. They undertake the dealing on behalf of the models. See for example the below mentioned ads on a local ads website, locanto:

There are a number of such agencies around the internet.

We havn't even touched the personal networks that operate outside the purview of the internet. They are run by educated men and women, who have a network of close friends and associates. It is difficult to get access to these places, and the stakes are much higher. If you are willing to put enough money to it, there are not many actresses/high end models, you can't get to do this:

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